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Director of Brand Management
Since Catalyst launched into this effort, “what we’ve seen is that we have not only grown our database, but we’ve actually kept them engaged and our open rates and clickthrough rates have been consistent, which is really encouraging and tells us that we’re reaching the right people and giving them content they’re highly interested in…
Catalyst has definitely made that more of a priority in our organization to collect even more data from customers, really analyze their behavior some more, and to target the emails accordingly as we can without driving them crazy
Director of eCommerce, Beauty-Building
Since 2017, Catalyst has helped Beauty-Building grow its ecommerce 53%, and it represents 23% of the company’s revenue. I have attributed those results to all the updates that have been made — most majorly in the email program.