Web design for an online business is serious business. No matter how important and unique your product or service is, what keeps a customer on a website is the web design, what makes customers buy is the ease of the process.
Probably you already know that designing a business website is not like designing a personal website that only your friends and family will see. Since your target from a business website is customers who are going to pay you money, your web design for an online business must be appealing and convincing that you are worth paying.
Web design for an online business says a lot about the business and its owners. It’s important to present a professional image; otherwise, you will end up handing customers to your competitors even if you have better products and services.
Amateurish web design shines a bad light on a professional business. If your web design looks amateurish, people will think you’re an amateur. Of course, that may be an inaccurate assumption, but it is the reality of the way things are. A professional image makes people more comfortable, and more likely to use your product or service.
Good web design includes pages that are easy to navigate, and that are pleasing to the eye. Think of a few of your favorite websites, visit them and browse them thoroughly. Take notes of why you like them. Keep the list handy when you’re ready to design your own business website. Also, keep in mind why visitors will be visiting your site.
In designing a business website you will have to think like a customer. If this does not make sense to you, browse similar business websites and consider the things that are keeping you on the website for a longer time. Also, take notes about the things that are encouraging you to leave the website you are visiting and to look for your required service or product elsewhere. Your target should be to keep your customer at your website the longest time for a simple reason, if this visit to your site did not translate into a sale, his comfortable stay will introduce him to other products that will be in the back of his mind and will come back to get it when he needs it.
A handy piece of information to keep in mind is that websites attract visitors because they are seeking information. Maybe they want to purchase an item or service that you offer, so do not spare any effort to give a detailed, nicely arranged and easily accessible information about every product or service that you offer. Good web design ensures that visitors will have an easy time finding the information they need. You only have a split of a second to retain visitors, so make the most of that time.
The main page should get to the point. Flash intro pages look nice and show that you’re current on technology. But Flash intro pages annoy many people and cause them to click away from your site without going further. If you must have a Flash intro, at least include the option to skip it. Other than that, when you are in the phase of search engine optimization, you are going to have a hard time optimizing flash websites.
Furthermore, good web design also takes into account some people use dial-up services. Successful web design means the page is available to everyone, not just those with broadband or cable connections. If possible, keep graphics and special effects to a minimum. Overloading a page with too many extras looks amateurish, and makes the page load slowly.
Successful web design can make or break your business. Create a site that is appealing and easy to navigate, and your visitors will be glad they found it, happy to revisit and recommend.